Blueberry Pop-Tarts – The Food of the Gods?

Oh, sweet Pop-Tart! Undoubtedly, you stand as a divine creation, delivered to us by the hands of a well-intentioned elder titan armed with a toaster.

The intriguing tale of the Pop-Tart unfolds in the year 1965 when Kellogg introduced it as a "heat ‘n’ eat" marvel. Back then, the Pop-Tart lineup featured original flavors such as apple-currant, blueberry, strawberry, and brown sugar-cinnamon. These delightful treats were packaged in sets of six, thoughtfully encased in pairs within foil envelopes. Now, why the pairing of two within an envelope, you ask?

The logic is simple: while you patiently await the toasting of one, you can savor the second one right away, unheated and chilled.

During the Eighties, when my family embraced these treasures, they were a rare indulgence eagerly devoured immediately after the trip to the grocery store. A fierce rivalry ignited amongst siblings, with battles between brothers and sisters over every morsel. This rivalry persisted until an astute older sister discovered a significant flaw in her sugar-enthusiast brother.

Turns out, he wasn't a fan of frosted Pop-Tarts. Thus, from that pivotal day onwards, our household exclusively welcomed the frosted versions of these delectable pastries.

No matter how hard the brother tried, he failed to muster any enthusiasm for the additional sugar-coated variety, and he retreated with his oatmeal cookies in hand, envisioning a future where he could dictate the Pop-Tart selection.

The nostalgic sight of this uploaded image of a frosted Pop-Tart box by the Waffle Whiffer transports me back to those spirited years with my siblings. Blueberry held its place as a top favorite within our abode, yet the mere sight of that frosting resurfaces a trove of poignant memories. Those were enchanting years that left me yearning for more – more Pop-Tarts, of course. Thankfully, I always keep a generous supply at hand, frosting-free.

Take pleasure in this dramatization from 1989 that encapsulates the fierce Pop-Tart skirmishes between my sister and me:

I love that the kid in this commercial is so into blueberry that he spends most of his time watching an all blueberry channel, while wearing a blueberry shirt and eating Blueberry Pop-Tarts. I admire that level of commitment.