McDonald’s Served Roast Beef On A Roll??


In 1968, McDonald’s attempted to compete with Arby’s by releasing a sandwich aimed at the adult market, the Roast Beef on a roll. Served with a packet of BBQ sauce the sandwich had its fans, but because of the high costs associated with the roast beef, McDonald’s found it difficult to make it profitable.

In this ad, from the year it was released, you will see the audience that McDonald’s was aiming for. I kind of like the look of that roll and I wonder how it tasted? Anyone around who got to try one and still have a memory of it?


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

Latest posts by Garry Vander Voort (see all)

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

4 thoughts on “McDonald’s Served Roast Beef On A Roll??

  1. JB says:

    I remember the roast beef sandwich very well, it was very tasty and super tender, I was so disappointed when it was removed and I was only 9 years old at the time but it was so good I still think of them even to this day, better flavor than the competition back then,

Leave a Reply