After a years-long slow rollout, McDonald’s had finally released its Filet-O-Fish sandwich nationwide in 1965. It was a big hit and proved McDonald’s could start offering foods besides burgers and fries. They realized that burgers had an image problem as too casual or too kid-friendly. The Filet-O-Fish demonstrated that they could cater to more adult tastes. An adult-leaning sandwich that McDonald would almost successfully bring to market in the late Sixties as a follow-up, was the Roast Beef Sandwich.
McDonald’s Served Roast Beef Sandwiches
McDonald’s Served Roast Beef Sandwiches
McDonald’s Served Roast Beef Sandwiches
After a years-long slow rollout, McDonald’s had finally released its Filet-O-Fish sandwich nationwide in 1965. It was a big hit and proved McDonald’s could start offering foods besides burgers and fries. They realized that burgers had an image problem as too casual or too kid-friendly. The Filet-O-Fish demonstrated that they could cater to more adult tastes. An adult-leaning sandwich that McDonald would almost successfully bring to market in the late Sixties as a follow-up, was the Roast Beef Sandwich.