Remember the Frito Kid?

frito kid

From 1967 to 1971, Fritos were represented by the much maligned, but well-remembered Frito Bandito. That caricature became so etched into our minds that we almost forget that from 1952-1967, Fritos had a much more acceptable mascot, the Frito Kid. He was around well before my time, but when reading older publications I would stumble upon advertisements featuring this wonderful spokescharacter.

He was so popular he even made an appearance at Disneyland at the now defunct Casa de Fritos, which was a Mexican restaurant that was located in Frontierland. The Frito Kid mad an appearance and automated statue/vending machine. You put a nickel in the machine and got a delicious bag of Frito corn chips. I was very happy that the Frito Bandito was not given this job. Here is a pic of the Frito Kid in action:

frito-kid disneyland

He even appeared on menus:
frito kid menu

I don’t think that the Frito Kid Statue talked, The Frito Kid did talk at Disneyland! (thanks to Michael from Progress City USA for this and you can see it in the comment below, but thought I would repeat it here)

“the Frito Kid at the Casa de Fritos *did* in fact talk. I don’t know if he was animatronic at all, but you can still find the audio track online. The Kid would order the bags of Fritos (“Another bag of Fritos, please!”) and someone named Klondike would send them down from the mine. Great stuff, though bizarre. I just want a time machine so I can go back and get Fritos for a nickel and Frito chili pie for .55!”

Michael was right and here is the Audio.
Listen to Frito the Kid in Disneyland

Great stuff and here is one of his classic commercial appearances from the late 1950s. So you can hear it with the animated little guy attached.

The Frito Kid – Gone, but not forgotten…

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6 thoughts on “Remember the Frito Kid?

  1. Very nice! I’m assuming you’re going to get a slew of Disneyland fanboys pointing this out, but the Frito Kid at the Casa de Fritos *did* in fact talk. I don’t know if he was animatronic at all, but you can still find the audio track online. The Kid would order the bags of Fritos (“Another bag of Fritos, please!”) and someone named Klondike would send them down from the mine. Great stuff, though bizarre. I just want a time machine so I can go back and get Fritos for a nickel and Frito chili pie for .55!

  2. Apparently it’s Frito season or something, because Kevin Kidney posted about the Kid today, and this time there’s Frito Kid CG visualization! Apparently it was creepier than I imagined, which only makes me wish I could see it in person more.

  3. Tim N. says:

    I have a Frito Kid store display from the fifties, I am in the process of assembling the little guy and bringing him back to life. He stands almost 4 ft. tall and is mounted on a steel box with a wire recorder inside. I have not gotten the recorder to work as of yet, still hunting down the tubes. He is complete with guns and all.
    Any idea of what the value of this guy would be?
    Thanks,
    Tim N.

  4. Tim N. says:

    Not as of yet. He is still in peices. I am planning on pictures as soon as he is done. I am really looking forward to having the sound back on. He has been boxed away in the attic since the early sixties. Other than your site and a couple others I can’t find a whole lot of info about the statue.
    Thanks,
    Tim N.

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