From 1967 to 1971, Fritos were represented by the much maligned, but well-remembered Frito Bandito. That caricature became so etched into our minds that we almost forget that from 1952-1967, Fritos had a much more acceptable mascot, the Frito Kid. He was around well before my time, but when reading older publications I would stumble upon advertisements featuring this wonderful spokescharacter.
Remember the Frito Kid?
Remember the Frito Kid?
Remember the Frito Kid?
From 1967 to 1971, Fritos were represented by the much maligned, but well-remembered Frito Bandito. That caricature became so etched into our minds that we almost forget that from 1952-1967, Fritos had a much more acceptable mascot, the Frito Kid. He was around well before my time, but when reading older publications I would stumble upon advertisements featuring this wonderful spokescharacter.