In 1997/1998, consumers wanted to try out the new DVD format, and while it was relatively easy to find DVDs to buy, rental options were severely limited. Video stores were hesitant to put DVD movies on their shelves, perhaps not sure if the new format would stick around; they typically only stocked the top 100 titles, mainly new releases. Viewers craved more, and Marc Randolph and Reed Hasting obliged. Enter, Netflix.
Using NetFlix in the Nineties
Using NetFlix in the Nineties
Using NetFlix in the Nineties
In 1997/1998, consumers wanted to try out the new DVD format, and while it was relatively easy to find DVDs to buy, rental options were severely limited. Video stores were hesitant to put DVD movies on their shelves, perhaps not sure if the new format would stick around; they typically only stocked the top 100 titles, mainly new releases. Viewers craved more, and Marc Randolph and Reed Hasting obliged. Enter, Netflix.