The Game is Nirtz. So what else is Nirtz?

I've never actually played The Game is Nirtz by Ideal; I've only seen pictures and read about it online. However, I do appreciate easy-to-start games, and The Game is Nirtz appears to be pretty straightforward. In this game, two opposing players move numbered pieces around a board with the aim of aligning 7 tokens across the board. The twist is that you can only move each piece the number of spaces indicated on that piece. So, for instance, a #2 piece can move 2 spaces. It seems pretty straightforward in terms of gameplay.

But the real reason I wanted to bring up this game is that I think the word "Nirtz" is interesting and could be brought into common use. I'm not entirely sure what it should mean, whether it's something good, bad, or just plain weird. Personally, it sounds like it could mean something bad or unusual, but that's precisely why I think it should mean something awesome! For example, you could use it to say, "This deep-fried macaroni and cheese with hot dog pieces in it is absolutely nirtz!"