The Retroist

The Retroist

Share this post

The Retroist
The Retroist
Schaper U-DRIVE-IT
Copy link
Facebook
Email
Notes
More

Schaper U-DRIVE-IT

Retroist's avatar
Retroist
May 18, 2012
1

Share this post

The Retroist
The Retroist
Schaper U-DRIVE-IT
Copy link
Facebook
Email
Notes
More
Share

The U-FLY-IT set certainly seems to stir a lot of memories in kids lucky to own one. I was lucky enough to own a another toy in the Schaper capital letter, U-DO-IT series, the U-DRIVE-IT. While not quite as exciting as the sorta airborne U-FLY-IT, I thought my hand me down U-DRIVE-IT was the cat’s meow. It was certainly the closest thing I would get to the driving simulator pre-Atari.

The system was wonderfully simple, you drove a car on a physical set, steering it on a twisting set of roads.

Want to see it in action? Well luckily for us Toy King Wonder has put together a video demonstrating his working U-DRIVE-IT. Watch it and before you know it, U-WANT-IT.

Schaper U-DRIVE-IT sets can still be found in relatively good condition for under $40. So if it was a childhood toy, it is pretty affordable to reclaim your past.

Schaper extended the U-DRIVE-It line beyond the driving set to very early remote control vehicles that included an ATV and a Max Machine. They also made a playset where you could drive a motorcyle.

For those who might have remembered seeing this on TV as a kid, here is an original commercial for this classic toy.


Subscribe to The Retroist

Launched 4 years ago
A Retro Podcast, Blog, and Newsletter.
1

Share this post

The Retroist
The Retroist
Schaper U-DRIVE-IT
Copy link
Facebook
Email
Notes
More
Share

Discussion about this post

User's avatar
The Mystery Of The Red Quarters…Solved!
Did you ever find a quarter painted red and wonder if that red served a purpose? It does.
Feb 11, 2017 â€¢ 
Retroist
45

Share this post

The Retroist
The Retroist
The Mystery Of The Red Quarters…Solved!
Copy link
Facebook
Email
Notes
More
6
Remember when Mickey Mouse decided to commit suicide?
Unless you lived in the 1930s or are a fan of vintage comic strips you might not be aware of the attempted Mickey Mouse suicide.
Aug 30, 2017 â€¢ 
Retroist
9

Share this post

The Retroist
The Retroist
Remember when Mickey Mouse decided to commit suicide?
Copy link
Facebook
Email
Notes
More
Monkey’s Blood (Mercurochrome) for those boo-boos
Remember when you were a kid, and you would were out roughhousing with your friends.
Oct 23, 2019 â€¢ 
Retroist
4

Share this post

The Retroist
The Retroist
Monkey’s Blood (Mercurochrome) for those boo-boos
Copy link
Facebook
Email
Notes
More
2

Ready for more?

© 2025 Retroist
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.