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TheTabletopEngineer's avatar

You're thinking is dead on - another favorite restaurant of mine that fits this bill is Chipotle. Less than 10 items on their menu, good food, and fast (typically) through the line. Their prices have crept up, but I think that's the economy. Fun article to read.

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Dan Blakely's avatar

That's interesting bc early on McD's had a significant investment in Chipotle (I think anyway) - interesting that they didn't take some of the learnings to heart in the ir core biz.

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Retroist's avatar

I wondered when they invested if they would try to McDonaldize their food. I dont know enough about what happened but I am going to do some reading.

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