Discover more from The Retroist
Memories of Post Fruit & Fibre Cereal…Why??
Perhaps Post Fruit & Fibre may not be a topic that typically stands out in one's memory, but for those of us who lived with a family consumed by a fiber obsession phase, it holds a peculiar significance. The precise inception of this fiber craze eludes my memory; I would venture to say it started sometime in the late 80s or possibly the early 90s. It all began with some magazine article or TV special that extolled the virtues of fiber for one's health. Intriguingly, every member of my family embraced this newfound fascination, except for me, that is.
In the blink of an eye, the next day to be precise, our entire pantry underwent a fiber transformation. White bread vanished without a trace, replaced by super high-fiber alternatives. Even our breakfast cereals were not spared from this fiber makeover. As a devoted cereal enthusiast, I felt the impact keenly. I helplessly watched as my family hopped from one high-fiber cereal to another, on a quest to find something that would satisfy their health-conscious cravings without sacrificing taste. And then, like a culinary epiphany, they stumbled upon Post Fruit & Fibre, and it swiftly became a dietary staple for the duration of the high fiber craze.
Admittedly, Post Fruit & Fibre was rather delectable, but I must confess that the flakes were my least favorite part. My discerning taste buds often led me to pluck out the fruity and nutty morsels from the box, leaving the less enticing flakes for those who were less particular.
A fun thing I still do to this day is mispronounce the Fibre part of the name. Pronouncing it Fy-Bray. It drove my sisters nuts at the time, and it still makes me laugh.
As I look back on those fiber-infused days, I can't help but smile at the shared enthusiasm my family had for a healthier lifestyle. Even though I didn't fully embrace the fiber craze as they did, I admired their commitment to making positive changes for their well-being. And, as for Post Fruit & Fibre, it will forever remain entwined with those nostalgic memories of a time when health-consciousness swept through our household, leaving a trail of high-fiber foods in its wake.
This commercial is noteworthy for including a pre-Growing Pains Joanna Kerns in it. She elevates the material.