I love your take on the logo for the sandwich! I prefer the croissant "M", a buttery, flaky Golden Arch. I wish I could bite into this goodness right now. 🤤
Worth remembering that in 1983 McDonald's was still the upstart here — this was Wimpy country, where a burger came with a knife, a fork and table service. The idea of the Golden Arches testing a croissant while half of Britain was still sitting down to eat its lunch is quietly hilarious.
Croissants never landed as exotic over here anyway — we're near enough to actual Paris that a breakfast pastry was just the "continental" option at the back of every hotel buffet. And the sandwich niche was taken: you had a bacon bap one-handed at the bus stop, or you went to Greggs.
The croissant "M," though, is the best idea in the piece. A flaky Golden Arch beats the sandwich it's selling. Don't quit the day job — pitch that instead.
I am not sure why we went croissant crazy here. We had our mass manufactured version in stores for decades at this point, but somehow the powers that be in the food world decided croissants for everyone.
Burger King here went hard with their version of the sandwich, but I always preferred the egg mcmuffin or their biscuit sandwich with egg (which I still enjoy today).
In the UK the exotic import was never the croissant — it was the burger itself. My first one came staggering out of watching The Golden Voyage of Sinbad in the mid-70s, and honestly it held its own against a six-armed statue and a griffin. A croissant wouldn't have made the shortlist. Hard to feel awe at a pastry when you've just watched a ship's figurehead come to life.
And I'm still not over "biscuit sandwich with egg." Over here a biscuit is what you dunk in your tea until it collapses on you. The notion of one bravely supporting an egg sounds less like breakfast and more like the next Harryhausen creature. Release the Egg Biscuit.
Great logos! Maybe now they'll bring it back. I think the sandwich has potential, but maybe the croissant simply isn't as good a conveyance as a biscuit or English muffin. When I've had similar sandwiches in other restaurants, they were often limp and greasy.
I am okay with them, but the are mess when I eat them. I am covered with croissant flake after the first bite and buy the end I am more crumb than human.
I remember living in Seattle in the 90s, my gf adored Croissan’wiches and we used to run to BK and get a bag full on a regular basis, usually while hungover lol. Good times!
I love your take on the logo for the sandwich! I prefer the croissant "M", a buttery, flaky Golden Arch. I wish I could bite into this goodness right now. 🤤
"...what was a staple of Paris, France is now available in Paris, Illinois.”
Though not in Paris, Ontario...
I wonder how Paris, Texas would have reacted? :)
The French angle reminds me of Burger King's International Chicken Sandwiches they sell from time to time.
Worth remembering that in 1983 McDonald's was still the upstart here — this was Wimpy country, where a burger came with a knife, a fork and table service. The idea of the Golden Arches testing a croissant while half of Britain was still sitting down to eat its lunch is quietly hilarious.
Croissants never landed as exotic over here anyway — we're near enough to actual Paris that a breakfast pastry was just the "continental" option at the back of every hotel buffet. And the sandwich niche was taken: you had a bacon bap one-handed at the bus stop, or you went to Greggs.
The croissant "M," though, is the best idea in the piece. A flaky Golden Arch beats the sandwich it's selling. Don't quit the day job — pitch that instead.
I am not sure why we went croissant crazy here. We had our mass manufactured version in stores for decades at this point, but somehow the powers that be in the food world decided croissants for everyone.
Burger King here went hard with their version of the sandwich, but I always preferred the egg mcmuffin or their biscuit sandwich with egg (which I still enjoy today).
In the UK the exotic import was never the croissant — it was the burger itself. My first one came staggering out of watching The Golden Voyage of Sinbad in the mid-70s, and honestly it held its own against a six-armed statue and a griffin. A croissant wouldn't have made the shortlist. Hard to feel awe at a pastry when you've just watched a ship's figurehead come to life.
And I'm still not over "biscuit sandwich with egg." Over here a biscuit is what you dunk in your tea until it collapses on you. The notion of one bravely supporting an egg sounds less like breakfast and more like the next Harryhausen creature. Release the Egg Biscuit.
Great logos! Maybe now they'll bring it back. I think the sandwich has potential, but maybe the croissant simply isn't as good a conveyance as a biscuit or English muffin. When I've had similar sandwiches in other restaurants, they were often limp and greasy.
I am okay with them, but the are mess when I eat them. I am covered with croissant flake after the first bite and buy the end I am more crumb than human.
The Burger King sandwich is still one of my favorite fast food breakfast sandwiches, even with all the shrink-flation that has occurred.
I want to shove it in my mouth!
I like the forensic, cold case file image quality of the McCrescent photo
I remember living in Seattle in the 90s, my gf adored Croissan’wiches and we used to run to BK and get a bag full on a regular basis, usually while hungover lol. Good times!