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McDonald’s Commercial (1967)
Lately, I've been drawn to this old commercial that showcases a different side of fast food, particularly the noticeable differences in the food items, like those distinct fries. It's likely from a time when they still cut the fries in-store, giving them a unique touch.
What strikes me is the straightforwardness of the ad's message. From the get-go, it's all about McDonald's being the go-to spot for parents dealing with energetic, possibly rowdy, kids. The pitch is clear:
You'll get your food quickly, averting any potential sibling squabbles.
Those generously sized napkins can cover your child from head to toe.
Drinks, whether it's a soda or a milkshake, will be served in spill-resistant containers.
It's a smart sales pitch that addresses a real-world scenario. Considering the fast pace of modern life, these practical solutions hit home for parents seeking convenience and sanity while handling their kids. The simplicity and practicality of this pitch have a timeless quality that could easily resonate once again.