8 Comments
Feb 22Liked by Retroist

Wow, I'm really inspired to eat some Keebler Soft Batch cookies. I actually didn't know that they were still making them...though based on a quick online search, it seems only chocolate chip are available, not the glorious variety that existed in the '80s. I wonder if the chocolate chip version is the same as I remember after so many years and changes to Keebler corporate ownership? I guess there's only one way to find out!

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I don't believe the recipe had changed. They still taste the same as I remember.

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I remember nerding out and having to find the science behind all of this. Much like the CD it seemed too good to be true.

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I really was like magic at the time. It was so novel that everyone at least had to try them.

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We didn't have packaged deserts at home very often but my mom must have liked these because I can remember having soft Kebler cookies and Chewy Chips Ahoy pretty much more than any other snack or desert like this.

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Over the years, I have found that people who liked them during those early years tended to REALLY like them. I certainly fell into that camp.

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The key to a great Soft Batch experience is microwaving the cookies for just 6 or 7 seconds.

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You understand the true way of the soft cookie.

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