Discover more from The Retroist
Joe DiMaggio, Christmas and Mr. Coffee
Coffee, a ubiquitous elixir that holds a special place in many households, has a unique power to evoke emotions and memories. While I may not be a fervent coffee aficionado myself, I hail from a family where the aromatic brew was a staple, prepared multiple times a day. The scent of coffee wafting through the air never failed to elicit a sense of satisfaction within me.
During my formative years, our household relied on a trusty stove top percolator to bring forth the essence of this beloved beverage. Its simmering magic would spread its captivating aroma to the farthest corners of our home, leaving no nook untouched. Oh, how those fragrant tendrils would gently beckon, guiding us to the heart of the house where the rich elixir awaited.
However, as fate would have it, a significant shift in our coffee routine occurred one fateful Christmas. Under the tree, two gifts made their appearance, bearing the name "Mr. Coffee." This revolutionary invention promised a new way to savor the beloved drink, an experience beyond what we had known thus far. The television commercials had painted a picture of a superior cup of joe, stirring conversations within my family about the wonders of this novel contraption.
Unwrapping the gift, I marveled at the sleek design, akin to an intriguing new toy. With eagerness akin to unboxing a coveted gadget, I quickly learned the ropes of operating this modern marvel. Excitement filled the air as I anticipated the next morning, yearning to witness the transformation Mr. Coffee would bring to our coffee routine.
However, as the sun rose on that following day, a disheartening realization washed over me. The familiar aroma of coffee did not permeate the upstairs corridors as it once did. Confusion led me downstairs, where I discovered my family already engaged in their morning ritual, cup in hand. Something had changed, and I struggled to reconcile this newfound absence of the comforting scent that had been an integral part of my mornings.
Part of me anticipated Mr. Coffee to eventually fade into obscurity, joining the ranks of numerous kitchen gadgets that had made fleeting appearances in our culinary landscape. Yet, as the months rolled on, it became evident that this new addition was here to stay. I begrudgingly adapted to this altered olfactory experience, resigning myself to the loss of that familiar aroma that had provided solace in my mornings.
But occasionally, as I stand before my modern equivalent of Mr. Coffee, preparing a fresh pot of liquid comfort, a nostalgic wave sweeps over me. A fleeting whiff of the brewing process hearkens back to a time when stove top percolators reigned supreme, serving as a vessel for familial warmth and shared moments.
In retrospect, it is easy to understand how a commercial starring the legendary Joe DiMaggio, an icon of his time, could sway the masses into giving Mr. Coffee a chance. Damn you, Joltin' Joe, for your persuasive powers! Little did I know that this commercial would leave an indelible mark on the coffee landscape of our household, forever altering our morning routines.