Skol beer got its start in the early sixties and for a brief time, it used the comic-strip Viking, Hägar the Horrible in a popular series of advertisements in the UK. These included billboards, print ads, commercials. In this commercial, Hägar and his wife Helga are chatting and decide that a night of drinking is just what they need. But as you might guess, their definitions of an enjoyable night of imbibing are very different.