Do you remember Sticklets Gum?
Let's take a trip down memory lane to the groovy 1980s when Wrigley introduced a gum that left a lasting impression—Sticklets. While its taste wasn't particularly exceptional, Sticklets managed to make a name for itself thanks to an intriguing gimmick and a solid advertising campaign that caught the public's attention.
So, what was this gimmick all about? Well, Sticklets took the concept of your regular gum stick and slimmed it down. However, to compensate for its smaller size, Wrigley decided to up the ante by offering more individual pieces per pack. It may have seemed like a peculiar idea at the time, but evidently, market research indicated its potential success, and indeed, it enjoyed a fair share of popularity during its heyday.
Now, what truly set Sticklets apart and likely contributed to its triumph was its memorable advertising campaign. One particularly notable aspect was the involvement of Cyndi Lauper or a talented sound-alike belting out a catchy jingle that bore a striking resemblance to Cameo's hit song, "Word Up." This clever marketing strategy tapped into the era's vibrant music culture, resonating with consumers and leaving a lasting imprint in their minds.
Personally, I found the campaign so captivating that I would have eagerly purchased Sticklets on a cassingle if given the opportunity. Just imagine, a cassette single with that infectious jingle on repeat, ready to accompany you on your daily adventures—a perfect nostalgic indulgence for any '80s aficionado.
Sticklets may not have revolutionized the gum industry with its taste, but it made its mark through a clever gimmick and an effective advertising approach. With its slimmed-down sticks and a jingle that could get stuck in your head for days, this unique gum managed to capture the hearts and taste buds of many, etching its place in the annals of '80s pop culture.