Do you remember Aspen Soda?

Feb 26, 2015

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Before Apple Slice, PepsiCo distributed another apple-flavored soda known as Aspen. This refreshing beverage was available from 1978 to 1982, introducing a unique apple taste to soda lovers during that era. While I personally haven't had the chance to try Aspen, I've heard from others that it bore a striking resemblance to Apple Slice, which leads me to believe that I would have thoroughly enjoyed it as well.

Taking a closer look at an Aspen advertisement from that time, it becomes evident that PepsiCo sought to capitalize on the association of "Aspen" with a cold, wintery environment to promote their chilled apple soda pop. This marketing approach seemingly aimed at portraying Aspen as a sophisticated beverage, targeting an older demographic rather than a younger one.

Fast-forward to the present day, and it's disappointing to observe the scarcity of apple-flavored sodas in the US market. While there is an abundance of soda flavors available, the representation of apple seems lacking. Fortunately, the accessibility of Sidral Mundet, a Mexican apple-flavored soda, has expanded greatly, allowing apple soda enthusiasts to indulge in its delightful taste.

Considering the ongoing experimentation within the soda market, one might assume that an apple soda would have carved out its own niche. However, my recent visit to three large supermarkets left me empty-handed in my search for apple soda options. This begs the question: why don't Americans seem to embrace apple soda? The apple, an iconic fruit in American culture, has made its mark in various forms. So, one could ponder, what could be more American than an apple soda? Imagine enjoying a crisp apple soda alongside a delectable slice of apple pie—a perfect pairing of two American favorites.

While the exact reasons for the absence of apple soda in the US market remain unclear, it's worth noting that consumer preferences and trends play a significant role in shaping the beverage industry. Companies must carefully assess the demand for different flavors and make decisions based on market research and customer feedback. Factors such as cultural preferences, regional variations, and the popularity of other flavors could potentially explain the lack of apple soda options on the shelves.

Nevertheless, the absence of apple soda in the US market leaves a void that remains unfulfilled. Given the versatility of the apple flavor and its association with American culture, it seems plausible that an innovative beverage company could seize the opportunity to reintroduce apple soda or create new apple-inspired concoctions that appeal to a wide range of consumers.

Aspen was a predecessor to Apple Slice and it delighted consumers with its apple flavor from 1978 to 1982. The question of why apple soda has yet to gain substantial popularity in the US remains unanswered, but it presents an opportunity for beverage companies to explore and potentially reintroduce this classic flavor, tapping into the rich cultural heritage associated with apples in America.

Here is a coupon from 1979 for a buy one, get one free on a 2 liter of Aspen Soda.