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Brut Cologne and my Sister’s Dream of a Gender Swap Commercial
That particular Brut commercial has left an indelible mark on my memory, as it seemed to be on an endless loop on television. I distinctly recall questioning my Mother about whether the behavior of the women in the commercial was a common occurrence among those who were enamored with a "Brut man." In response, her laughter resonated deeply and continuously, leading me to interpret it as a resounding "no."
My sister, always perceptive and ahead of her time, frequently commented on how much more impactful the commercial would have been if it portrayed a man yearning for his beloved while donning her perfume and clothing. Looking back, I wholeheartedly agree with her; such an unconventional and progressive approach would undoubtedly have made the advertisement more memorable.
What adds a unique dimension to this particular Brut commercial is its association with the Stallone arm-wrestling film, "Over the Top." Curiously, I failed to grasp at the time that Brut served as the official fragrance for the movie. Now, whenever I revisit "Over the Top," the scent of Brut pervades my senses, instantly evoking memories of that very commercial.
The repetition of this advertisement may have been a deliberate marketing strategy, aiming to imprint the brand in the minds of viewers. Though, in hindsight, one could argue that its incessant airing may have been a bit excessive. Nevertheless, it's fascinating how such advertising techniques can leave a lasting impact on an impressionable young mind.
Overall, while the commercial may not have been groundbreaking or revolutionary, it undeniably succeeded in making a lasting impression, thanks to its connections to both the popular "Over the Top" film and the iconic Brut brand.