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Armourcote II, because you Can’t Cook a Chicken on a Diamond Ring
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Armourcote II, because you Can’t Cook a Chicken on a Diamond Ring

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Retroist
Jun 19, 2013
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Armourcote II, because you Can’t Cook a Chicken on a Diamond Ring
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Armourcote commercials are a prime example of a type of advertisement that has become less common nowadays. These days, you don't come across these kinds of ads all that often, and when you do, they certainly aren't as detailed as what Armourcote used to offer. It's like those infomercials we sometimes stumble upon – perhaps they're more extreme versions of this very ad style?

Think about those Armourcote ads. They made some big promises, luring you in with the allure of getting more and more bang for your buck. You'd be left wondering how they could give away so much stuff for what seemed like a reasonable price. It was like a shower of products raining down on you, and you'd find yourself thinking, "Is this for real?"

Have you ever considered how much Armourcote you'd end up with when you forked over your hard-earned money? Picture this: you're on the edge of your seat, waiting to see what's in store for you. Brace yourself because here comes a whirlwind of non-stick cookware, all yours for a price that seems too good to be true – they're practically throwing it at you!

That moment in the commercial where they show the chicken drop in slow motion is quite something. If you take a closer look, you'll notice something interesting. The person dropping the chicken onto the woman's hand at the very beginning of the video is right there in the frame, almost as if they're part of the action. Also, pay attention to the way they toss that chicken – it's like they're putting some serious muscle behind it.

I can't help but wonder how many attempts it took to nail that perfect "drop" scene. How many times did they have to do it to get it just right? What about the poor soul wearing the diamond ring? By the time they got the shot they wanted, were they left with a bruise, a frown, and the lingering smell of uncooked chicken? It's the behind-the-scenes stuff that really gets you thinking.


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