It’s the 32nd Anniversary of one of the darkest days in soft drink history. On this day in 1985, Coca-Cola rolled out its sweeter “New Coke” formula. Regarded by many as one of the worst moves in marketing history, the switch was prompted by the surge in consumption of the sweeter tasting Pepsi-Cola. This was huge news back in the mid-eighties, with news coverage and magazine cover stories everywhere.
On April 23, 1985 New Coke was Born
On April 23, 1985 New Coke was Born
On April 23, 1985 New Coke was Born
It’s the 32nd Anniversary of one of the darkest days in soft drink history. On this day in 1985, Coca-Cola rolled out its sweeter “New Coke” formula. Regarded by many as one of the worst moves in marketing history, the switch was prompted by the surge in consumption of the sweeter tasting Pepsi-Cola. This was huge news back in the mid-eighties, with news coverage and magazine cover stories everywhere.