“and they told two friends”.. How Faberge Organics Shampoo explained Virality
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Long before social media and viral videos, people relied on old-fashioned print or TV advertising and word of mouth to help sell their products. Most of the time word of mouth was dependent on product use, a by-product of being a recurring user and not something the company needed to direct you to do. But some savvy companies have decided to use the idea of word of mouth right in their ad campaigns. To people who grew up in the seventies and eighties, no one did a finer job than Faberge Organics who created the well quoted and often spoofed “and they told two friends” ad campaign.
“and they told two friends”.. How Faberge Organics Shampoo explained Virality
“and they told two friends”.. How Faberge…
“and they told two friends”.. How Faberge Organics Shampoo explained Virality
Long before social media and viral videos, people relied on old-fashioned print or TV advertising and word of mouth to help sell their products. Most of the time word of mouth was dependent on product use, a by-product of being a recurring user and not something the company needed to direct you to do. But some savvy companies have decided to use the idea of word of mouth right in their ad campaigns. To people who grew up in the seventies and eighties, no one did a finer job than Faberge Organics who created the well quoted and often spoofed “and they told two friends” ad campaign.