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Edward McNiel's avatar

I had a couple of these figures back then and really loved how detailed they were. Considering how massively popular D&D was back then, I'm surprised that Ljn didn't market them more. I actually don't remember ever seeing commercials for them on TV back then. I just happen to notice then one day while in a toy store at the mall and bought a couple of them with my allowance. The strange thing is that looking back, it seemed that the D&D toys disappeared as quickly as they appeared for some reason. Back then it seemed like D&D was everywhere. There was the Intellivision games and even the amazing animated show on TV, not to mention the attention it drew on the news. That alone would make a good story too. Even the toys for Clash Of The Titans had a longer run, to this day I still regret not getting the Kraken back then. Ljn really had a great opportunity with that line of toys and sadly didn't market it the right way.

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Retroist's avatar

The commercials and print ads were few and far between. It was a crowded field, but I think you are right, with better marketing, they could have gone further.

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