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Heinz Ketchup Limited Edition Retro Glass Bottles Hit Store Shelves
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Heinz Ketchup Limited Edition Retro Glass Bottles Hit Store Shelves

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Retroist
May 12, 2011
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Remember those animated public service announcements (PSAs) from childhood where kids were scolded for smothering their food in condiments? I had a friend who took these PSAs to heart, and during our formative years, he'd recite parts of those commercials verbatim whenever we dared to "drown" our food. It was cute when we were young, but as we ventured into our teen years, it started to get a tad eccentric. This guy was turning into a case study in food minimalism, appreciating the art of eating without embellishments. But change was lurking on the horizon, brought about by one of my family's cherished traditions.

Every summer, without fail, my family would experience an inexplicable urge to hop in the car and drive to Fort Lee, NJ. And the destination? Callahan's, our beloved hot dog joint. I'd been frequenting this place since I could barely see over the counter. One summer during my early teens, the urge overcame us, and we all piled into the car. My condiment-shy friend happened to be with us that day, and he was granted the privilege of joining the expedition. We each ordered hot dogs and cold sodas and shared an order of french fries. Without a second thought, I performed my usual Callahan's ritual and covered my fries with ketchup (you eat them with wooden spears for neatness) before bringing them back to the table.

My friend's reaction was swift, though he remained polite and refrained from causing a scene (kudos to his parents). I apologized and tried to identify the ketchup-free fries, but my love for ketchup meant that I'd been quite liberal at the condiment station. Eventually, I found a few fries with minimal ketchup, and he reluctantly accepted them.

The transformation was immediate. He had taken that first hesitant taste of ketchup, something he'd avoided for years, and the experiment in food minimalism came to an abrupt halt. Ketchup had emerged victorious! From that moment on, ketchup reclaimed its place in his life. As you may know, ketchup is the perfect gateway condiment, and it wasn't long before he was generously sprinkling all his meals with the spices of life. He had rediscovered the joys of flavor!

Why is this tale of condiments and culinary awakenings important, you ask? Because spring has arrived, and even though Callahan's is no more, my affinity for ketchup-covered delights endures. This is precisely why I was thrilled to learn that Heinz, the ketchup brand that accompanied me through the years, is bestowing some retro affection upon its classic product. They're introducing a new vintage-style label and resurrecting the iconic glass bottle, making it available in stores once more.

A bit of history: when Heinz Tomato Ketchup debuted in 1876, it came in clear glass bottles to signify its pure tomato ketchup goodness. It began in regular bottles before transitioning to the iconic octagonal shape that we now associate with Heinz. Then in 1983, the squeezable plastic bottle made its debut, eventually phasing out the classic glass bottle from store shelves in the 1990s. Restaurants have continued to serve it in the iconic glass, but stores no longer carried it.

For a limited time, Heinz is bringing back the nostalgic glass bottle, adorned with a fresh retro-style label reminiscent of vintage seed packets. If you're a ketchup enthusiast, any variety of it, this news is sure to put a smile on your face.

Ketchup is often taken for granted, yet it's a condiment that deserves to be celebrated with gusto and pride. So whether you're planning a summer BBQ or simply aiming to add a touch of retro elegance to your daily dining, grab a bottle or four of the Heinz Ketchup Limited Edition Glass Bottles. It'll make a stylish addition to your table, and it's an excellent opportunity to teach the younger generation the secret to coaxing ketchup from a bottle (hint: tap the "57"). But don't wait too long; these bottles will only be available until August, and supplies are limited.


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