The gas station in my town growing up, at least the one everyone went to, was an Exxon station. It was a hub in the town and for a very long time inspired a brand loyalty in the Exxon brand that still somehow lingers after all these years. Of course, Exxon as a brand is not that old in the grand scheme of things. Like many companies, especially gasoline companies, it has gone through multiple name changes over the years. One that I became acquainted with early on was Esso.