Welcome to the Retroist New Coke Podcast. This week I talk about the soft drink debacle of the mid-1980s, New Coke. I have mixed feelings about this era in history, so I am happy to get to discuss it. After sharing some New Coke memories, I talk about the reasoning behind the switch, the chief architect behind the switch, its failure. And of course, the conspiracy theories it has spawned and a whole lot more.
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