I love the Throwback Sodas. At this point, they are pretty much all I drink when I get them and I want them to stick around for a long time. So I am very happy to see that Pepsi is putting marketing money behind these beverages. This week they launched a brand new online tie-in with their Mountain Dew Throwback brand, The Mountain Dew Throwback Shack.
The Shack is an online destination that acts as a home of Throwback Willy, the 1960s animated Mountain Dew pitchman. While there you can explore Willy’s home and learn all about Mountain Dew and when you find DEW-themed items that you can click on them, and if you have a Facebook account, have a chance to win them. But it does not stop there, because the easter eggs abound in this shack in the woods. Keep clicking and you will find also find DEW-inspired recipes like Mountain Dew pancakes, stir-fry, and steak marinade, and in the main room you can listen to a retro playlist courtesy of 8tracks. The whole site just gives me that barefoot feeling…
So if you are a fan of the Dew, drop on by and enjoy. This is a clever and fun website, a must for retro fans and DEW-lovers alike. Oh and even if you do not win any of the prizes on the site, you are a winner already, because as I mentioned earlier, when we see a company spending money on this sort of marketing, we can feel assured that a product that we are behind 100% is going to be around for awhile. Of course, it will help if you go out and get some Dew this holiday weekend. So load up. The first one (at least in jpg form) is on me…
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