Lucky Charms has been a shameless part of my St. Patrick’s Day celebrating since I was a kid. As I poured myself a heaping bowl this morning, I thought I would throw together a collection of some interesting facts about the most magically delicious cereal (along with my favorite commercials, of course).
- The spokes-leprechaun who is now known as “Lucky the Leprechaun” or sometimes as “Sir Charms” was originally called L.C. Leprechaun.
- Lucky was created the year that the cereal was conceived, 1963.
- Lucky Charms were invented in 1963 by Paul Bunyon. He was a new project manager who answered General Mill’s call to find out what to do with their abundance of Cheerios. Bunyon’s idea was to mix Cheerios with chopped up Kraft Circus Peanuts.
- Lucky Charms was not originally sugar coated. At launch they got their sweetness from the marshmallows. When the cereal underperformed they just added sugar – sales quickly increased.
- The Lucky Charms’ marshmallows are referred to as Marbits by the folks at General Mills. Marbits were invented by John Holahan in 1963
- Actor Arthur Anderson was the voice of Lucky from 1963-1992.
- The first Lucky Charms’ commercial was made by Mill Melendez of Peanuts fame.
- In 1975, Lucky was replaced briefly by Waldo the Wizard. Public outcry returned Lucky to his rightful place as spokes-leprechaun.
The Marshmallow Line-Up
When Lucky Charms was launched it had 4 marshmallow (marbit) shapes. They were pink hearts, yellow moons, orange stars, and green clovers. The lineup has changed often over the years, with marshmallow sizes and colors changing frequently. Here is a list of when certain marbits made their first appearances:
- 1975 – Blue Diamonds
- 1984 – Purple Horseshoes
- 1986 – Whales
- 1989 – Red Balloons
- 1992 – Rainbows
- 1994 – Pots of Gold
- 1996 – Leprechaun Hats
- 1998 – Shooting Stars
- 1999 – Man in the Moons
- 2005 – Hidden Key
- 2006 – Magic Mirror
- 2008 – Hourglasses
Lucky Charms has a simple theme song that I think you all know
They’re magically delicious!
Now onto the commercials…
First Lucky Charms Commercial
Lucky Hides in the Arcade
Lucky Hides in a Giant Computer
Four Leaf Clover Charm
Latest posts by The Retroist (see all)
- Animated original Atari 2600 Space Invaders box art - May 29, 2018
- The Art of David A. Trampier - May 20, 2018
- Retroist Lazer Tag Podcast - May 14, 2018