Remember My Magic Diary and Secret Sender 6000?

There are a few products out there called “My Magic Diary,” but accept no substitutes. They are not the “My Magic Diary” I grew up with!


Twleve-year-old Allison sees this commercial around Christmas 1994…

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Well, ok, not in Spanish. But this was the exact commercial I saw.

Anyway, I was sold. Twelve-year-old Allison wanted a My Magic Diary.

So did the other girls in sixth grade. Alot of us REALLY wanted this. I mean come on – phone/address book, face maker, fortune teller, relationship predictor (put in your birthday alongside your crush’s birthday), portable, pretty colors, and an electronic device BEFORE electronic devices were such a big deal?

Sign us ALL up!

My mom had asked other girls’ moms if they were getting My Magic Diary too, and the consensus was yes, they were.

And lo and behold, I did get My Magic Diary!

In fact, while everyone else got the oh-so-popular blue one, I got the black My Magic Diary. I vaguely recall my mom saying that she liked the one with the different colors, since the blue Magic Diary was the one everybody was getting.

But, who cares? That was what I wanted for Christmas! Mission accomplished!

My Magic Diary

Casio produced my Magic Diary in 1994, a version of their Digital Diary, but made for the younger female set. It was the precursor to the PDA, and it was awesome. I still had mine in a drawer in 2006, but I moved shortly after finding it and I’m not sure if I threw it out in the moving process (it was in a cabinet I didn’t take with me). I’m aware it didn’t work anymore (the batteries were long dead), but for the rest of 1994 and all of 1995, I loved My Magic Diary.

As I said, this was a popular item on the Christmas lists of the sixth grade girls, and a bunch of us got them, albeit I got the different color. I liked mine, it was different. My classmates also liked the colors on mine. We all felt so lucky to get one of these awesome gadgets, but a few lucky ones among us got something even cooler. Think My Magic Diary, but with more oomph to them.

Enter (at the same time) Secret Sender!

Secret Sender 6000: My Magic Diary…With a Twist!

Ah yes, the Secret Sender 6000. Why was everything in the 1990s so huge on using numbers in their names (especially thousand numbers)? I guess it was the “future” feeling of owning one of these, but Secret Sender was up for the challenge to be totally of the future…they were Secret Sender 6000!

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These were a little more meatier than My Magic Diary. They were the precursor to text messaging.

Knew someone with a Secret Sender, and they were in the room? Send them a message!

You could do everything the girls with My Magic Diary could, but you could also…

Change the channel?!

It’s true, this bad boy (or girl) had a TV tuner on it!

One girl in my class had this, and I recall my brother saying someone in his class got one too (the same Christmas the rest of us girls got My Magic Diary). I recall wanting both, but I think this one was a little harder to get (or slightly more expensive?). I even remember a story about how the channel tuner actually worked on a school television.

I wonder what the repercussions of that were. I just know it definitely didn’t happen in my class.

Pointless, But Fun

These things always felt like trouble looming above your school desk. Considering that only a few short years later, our Tamagotchi/Digital Pets were doing just that, it is a miracle we even had our toys at the end of the school day. Oh, and why did we bring our Magic Diaries and Secret Senders to school anyway?

Did we really think we had anything to gain by having them in school with us? I don’t recall actually using this for writing down my homework assignments, though I did use the address book, face maker, and the fortune teller. I remember bringing it on Christmas Day to my grandma’s house and asking everyone to give me their birthdays, just so I could enter them on the fortune teller.

My poor family. I was twelve and acting like this was the greatest toy EVER.

But seriously, the kids in the My Magic Diary commercial looked much older (they probably weren’t but, I wasn’t exactly the oldest looking twelve year old). Conversely, the kids in the Secret Sender 6000 looked to be more my age. So really, it’s not like I was seventeen (or looked seventeen) and carried this around.

Alas, mine was fun for a year, and I’m pretty sure that was the case for the other girls who got a Magic Diary/Secret Sender too. We moved on to bigger things (seventh grade and middle school), these became a relic of 1994-1995 (and a pre-cell phone/PDA time), and mine was relegated to the drawer I found it in in 2006. I really wish I knew what happened to it beyond that. It was a cool little gadget for its time.

Now, I Ask You…

Do you remember either of these toys, or did you have the adult equivalent of either one?

Were they everything you dreamed?

Oh, and Secret Sender 6000 owners (or someone that knows a Secret Sender 6000 owner)…did you ever experience the TV tuner?

Better yet, did you make your teachers’ faces?

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Allison L. Venezio

Secretary/Blogger-Writer at Allison's Written Words and Retroist
Allison is a Secretary by day, a writer/blogger by night (and during lunch breaks and in the mornings before work), a nostalgia geek (and a geek in general), worshipper of Thor (and Chris Hemsworth), and honorary Avenger (she has a pin, so it is official).She collects Funko Pops, loves anything that takes her back to childhood, and has confessed her love for Kenny Loggins.Oh, and she listens to Chicago...alot.If any of this piques your interest, she'd love for you to visit her personal blog, Allison's Written Words, where she talks about alot of the same stuff she talks about here, and more!

She can be found at can follow her blog on Facebook (, Instagram @allisonswrittenwords, and on Twitter @AllisonGeeksOut.

(Her fiancee is supportive of the whole Chris Hemsworth and Kenny Loggins love thing.)
Allison L. Venezio
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