Seiko Moonraker Watch - Poster - The James Bond 007 Dossier

James Bond And The Seiko Moonraker Watch

When you think of Bond, James Bond, what are the first things to pop into your head? Style, savoir faire attitude maybe? Skilled agent who is capable of completing the mission at all costs, regardless of bodily harm or collateral damage? Secret agent quick with a quip or gadget for any situation? I think those are certainly all correct considering the six actors that have played Ian Fleming’s 007 so far. I suppose one doesn’t normally think of the watches that Bond wears in the films though, especially the Seiko Moonraker watch!

Actually Seiko and James Bond have been linked in more than just 1979’s Moonraker. 007 switched to an Seiko digital watch starting in 1977 in fact with The Spy Who Loved Me.
Seiko Moonraker Watch - The Spy Who Loved Me

Certainly Rolex was the timepiece brand of choice for 007 in the original novels by Ian Fleming. As well as those worn by Sean Connery in Dr. No, From Russia With Love, Goldfinger, and even Thunderball. However, Connery would often wear two watches in some films. Case in point the Gruen Precision in Dr. No, and Goldfinger.

Roger Moore’s seven film run started with the switch to digital, which makes sense, right? A new Bond for a new ‘modern’ era as it were. In 1973’s Live and Let Die it started off with the Hamilton Pulsar before switching over to Seiko. The reason for this article isn’t to name off the brands of watches used by Bond in his films. Although if you want that there is an excellent YouTube video…

[Via] Timepiece Chronicle

No, the reason I am writing about the Seiko Moonraker watch in particular is twofold. First, seeing the 1979 film at the 62 Drive-In of my youth made me a fan of timepieces. Even if your typical watch doesn’t have quite the function of a Q Branch design, I found myself attracted to watches. As well as the fact that the 1979 movie’s advertising campaign was something I recall seeing in upscale department stores!

Seiko Moonraker Watch - Advertisement

Image courtesy of The James Bond 007 Dossier.

Now though thanks to The James Bond 007 Dossier site, you can also check out this awesome UK advertisement. Where 50 Seiko brand watches were up for grabs if you could correctly put 7 scenes in order.
Seiko Moonraker Watch

For what it is worth, the watch used in 1979’s Moonraker is a Seiko M354 memory-bank calendar watch.

[Via] Oscartripe

A large amount of advertising funds wasn’t set aside for just the Seiko Moonraker watch. The timepiece from Octopussy was heavily advertised as well.

[Via] Juweelco Jewelers

VicSage

Editor at Retroist
Searching through the alleys for useful knowledge in the city of Nostalgia. Huge cinema fanatic and sometimes carrier of the flame for the weirding ways of 80s gaming, toys, and television. When his wife lets him he is quite happy sitting in the corner eating buckets of beef jerky.

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