When I was a kid in the 1980s, my parents would go to the supermarket once a month on Saturday mornings. Having been a regular viewer of Saturday morning cartoons, this would upset me as I had to go with them and miss out on all those shows. The supermarket? Pathmark.
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While there, I would spend most of my time in the toy aisle. The toys were cheap and… limited, but it was something for me to look at. However, there was one aisle I didn’t mind going down, because of how odd it looked. From front of the aisle to the rear, all I could see were white labels on soda cans, apple sauce, pet food, etc.. This was the no frills aisle. I remember this fondly as this was the go to place to get everything we needed for vacations. The no frills soda cans were a staple in the cooler for those trips. I can’t remember how the cola tasted, but I do remember how the can looked. It was like watching a Looney Tunes cartoon, but instead of Acme products, it was no frills.
Looking for baking soda, don’t look for Arm & Hammer, get BAKING SODA. Looking for cola soda, don’t look for Pepsi, get COLA. Same goes for BEER and CHICKEN NOODLE SOUP. Something about the uniformity of this aisle made me smile. Do you remember Pathmark’s No Frills products? Did you have a similar experience?