While it has apparently been known for a little while. Until the other day I never knew this E.T. Coors poster ever existed. At first I will admit I didn’t believe it was real. Doing a little bit of research online collaborated that this was in fact not a bit of clever fan art.
In particular it was coming across an article from Shawn Robare’s always awesome Branded in the 80s that convinced me. Still I think it’s rather odd. Steven Spielberg’s classic 1982 film E.T. the Extra-Terrestrial in turn led to this E.T. Coors poster being created?!
But after all I think you’ll remember that Coors appeared pretty prominently in the 1982 movie. At least in the case of a rather humorous scene involving the link between Elliot and of course E.T. – who is left to entertain himself, while the young boy is at school.
While I can’t speak for you – obviously. However when I first saw the movie I can tell you the audience was roaring with laughter as E.T. became inebriated. My Father included. Furthermore I can remember having a difficult time hearing anything in this beer guzzling scene because of that laughter.
I think that while nowadays we might be taken aback by the idea of this E.T. Coors poster. I mean can you imagine how it would be accepted if a PG family film coming out today had a tie-in poster with an alcoholic brand?
Granted having said that, when you get down to it – Coors was actually doing a good thing. E.T. the Extra-Terrestrial naturally had a cultural impact at the time of its release. Moreover by playing on one of E.T.’s more popular lines from the films it possibly saved lives as well.
Having talked a bit about the E.T. Coors poster. Why not enjoy this 1990 pre-show for Universal Studios E.T. Adventure?
[Via] Lucas Vieira