Last Action Hero is the type of movie that Hollywood execs would eat up. It made sense that Burger King would hawk Last Action Hero collectible soft drink cups.
The movie plot’s sees a young boy transported into his favorite movie. He meets his favorite action star and together they hunt down an evil villain. Sounds like box office gold!
Even with the big guns of Arnold Schwarzenegger and the guy who directed Die Hard (John McTiernan), Last Action Hero wasn’t a huge success.
Arnold had conquered the box office in 1992 with the success of Terminator 2. He was an unstoppable machine, but Last Action Hero was his first real box office disappointment. Released in the summer of 1993, it simply couldn’t compete with Jurassic Park. Luckily for Arnold, he teamed up with James Cameron in 1994 and bounced back with True Lies.
Collect all 4 Cups at Burger King!
While it didn’t live up to expectations, it’s a fun movie with an excellent supporting cast.
It’s filled with one-liners and Arnold never hesitates to make fun of himself or his supporting cast. There’s an amusing joke involving F. Murray Abraham’s character killing Mozart.
Charles Dance is the evil villain Benedict and has a collection of crazy glass eyes. Bridgette Wilson, Tom Noonan, and Anthony Quinn round out a star-studded cast.
Keep your eyes peeled for a cameo by an animated cat (bonus points if you recognize the actor voicing this MC Skat Kat knockoff).
The film also boasted a rockin’ soundtrack with some of the biggest bands of the day: AC/DC, Alice in Chains, Megadeth, Def Leppard, and many other hard rock acts you’ll recognize.
Have It Your Way!
Burger King was aggressively marketing to a younger generation in the early ’90s with a series of commercials starring MTV’s Dan Cortese and Debra Wilson (of MADtv fame).
Burger King spent $20 million on a marketing campaign for what they called “the biggest movie of the summer.”
For everything that went wrong with Last Action Hero’s marketing, Burger King’s tie-in with the film was pretty awesome. Collectible soft drink cups were pretty standard when it came to movie/fast food tie-ins.
But how many soft drink cups were animated? That’s right, the cup you got at Burger King actually animated a scene from the movie. Check ’em out and don’t forget to collect all four!
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