Growing up and loving computer with little to no money was difficult. You tended to hoard your computer supplies, especially floppy disks. I would climb through dumpsters and wheel and deal with friends to get my hands on the magnetic gold. While all brands were welcome at my desk, Elephant Memory Systems floppy disks were my favorite. Not only were they premium, but they had this striking image of an elephant on the packaging and wonderful fanciful descriptions on the sleeves.
You might ask, how often did you actually read the back of your disk sleeve? The answer is very often. Back in the day, computer load times were very long. You often needed something to keep your mind occupied during that time. So if I did not have a magazine or book on hand, I would pick up a disk and just read the back. Since Elephant Memory Systems did such a good job on theirs, I found it very re-readable.
I probably had 5 of these discs in my collection over the years, but they always stood out. They were always my favorite and I reserved them as file save home for my favorite video games.
Sadly, I currently have none in my collection at home. So I was thrilled to spot this one on a recent visit to the Living Computer Museum in Seattle. The fact that discs like this are just lying around to be used, speaks volume about the quality of the collection. Everything there is a memory waiting to be remembered. Even the stuff not under glass or featured with a sign.
About Elephant Memory Systems
Elephant Memory Systems floppy disks were produced by Leading Edge in the 1980s. They got their name from the idea that an “elephant never forgets.” Which is a perfect way to promote memory. Also a perfect way to make a memorable brand. It works on so many levels! Leading Edge filed for Chapter 11 bankruptcy in 1989 and was acquired in 1989 by Daewoo shortly thereafter .
Latest posts by The Retroist (see all)
- Want to contribute to an upcoming Retroist Podcast Special? - September 20, 2018
- Hires Root Beer is older than you think - September 18, 2018
- Members Only Jackets - September 11, 2018