As the 1990s rolled around, the Cola Wars continued to rage. Coke and Pepsi would lock horns time and again. One releasing a new product and the other firing right back. It was a great time for novelty in the industry. New flavors and talking cans abounded. This was also the time that rewards cards were really taking off and Pepsi launched its Pepsi License to Chill Card.
The Pepsi License to Chill Card was an incentive and discount card that you could use to claim prizes or discounts at select stores. I had one. Sadly, I never used it, but it still filled a very important role. It added heft to my wallet when it was sorely lacking.
As you can see from the image above, the card was pretty simple. Nice clean design with a distorted Pepsi logo attached to a number that made it look extra official.
What I remember most about the card was the ad campaign. I think they localized them for regions, but I clearly remember the beach theme. These ads remind us that it is a non-stop party in Pepsi town and everyone is invited. Just follow the cool music down to the beach to join the party. Oh, and if you want to get in, don’t forget to bring your Pepsi License to Chill Card. Membership has its privileges.
The card you see above was recently posted on Imgur. I am not sure what happened to my original Pepsi License to Chill Card. I would like to say that I lost it at some epic beach party, but sadly that is not the case. More than likely it wound up in a junk drawer in our kitchen and it went in the trash during a routine cleaning. Sadly, never to Chill again.
Watch the Pepsi License to Chill Card Commercial
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