Ah, Autumn in New York. Crisp air and beautiful changing leaves, who wouldn’t want to visit the Empire State this time of year? Oddly Enough, a lot of people. That is why New York ran its long-running, “Autumn in New York” ad campaign.
I remember it as an adjunct to the more famous, “I Love New York” campaign, but I found them equally compelling. The campaign can easily trace its roots to the popular song of the same name. “Autumn in New York” is a jazz standard composed by Vernon Duke. It was written for the 1934 Broadway musical Thumbs Up! While originally written for that musical, a ludicrous number of covers of it have been recorded over the years. Perhaps, most famous was this cover by Ella Fitzgerald and Louis Armstrong.
Autumn in New York covered by Ella Fitzgerald and Louis Armstrong
I went on a quest for the original Autumn in New York Ad Campaign commercials, but could not find it online. As a consolation prize, I was able to dig up the print ad you see above. The ad is a sneak peek of all the beautiful leaves you will find when you visit New York State in the autumn. While the ad is old, I bet you the leaves have not changed their shape.
So if you are headed to New York, or any other leafing destination, why not take it along. Everyone will marvel at how skilled you are with leaf identification. You will earn the nickname “Professor Leaf, and people will high-five you as your move through the colorful forests. Remember folks, at bars, “Professor Leaf” never has to pay for a drink. It is just one of the perks of being such an accomplished academic.
Want some retro ad campaign wonderfulness? I suggest the original “I Love New York” campaign (Broadway Edition). This one has Frank Langella as Dracula and lots of other Broadway luminaries in it!
I Love New York Ad Campaign – Broadway Edition