In 1982 you could get all the best E.T. Merchandise at the E.T. Earth Center

When E.T. the Extra-Terrestrial was loosed upon the world, people were scrambling to score E.T. merchandise and there was plenty of it. I myself had a couple of choice items that were given to my by my Grandmother who was also a big fan of the film. My stuff was probably from Sears or K-mart. There were aisles in both of those dedicated to everyone’s favorite visitor from space.

What I was not aware of, is that in at least one place their was an entire store or “center” dedicated solely to E.T. merchandise. The place was the aptly named E.T. Earth Center and it was located next to Universal Studios Tours in California. If you were to tell me about this place and had me guess what it was like, I would have wagered that it was a passive business. Set up for selling lots of stuff cheaply by buying in bulk. I cannot confirm if that is not partially true, but I can say that the E.T. Earth Center was willing to spend money to make money. They put together this cute commercial where a little girl is very excited to land her great E.T. stuff only to be rebuffed by a cynical older brother who does not believe her.

But seeing is believing when she shows off the goods and now the whole family is ready for the next trip to the E.T. Earth Center.

The little brother in this ad sure does look like Kirk Cameron. What does everyone think, is it him?

Kirk Cameron??


The Retroist

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