While I do not argue that being able to make edible rice in 5 minutes is pretty amazing, I have always found the name “Minute Rice” to be misleading. It should be 5 minute rice if it takes 5 minutes. I supposed they have been doing selling this stuff successfully since 1949, so they what they are doing and I shouldn’t really complain, but it has always stuck in my craw.
In this early eighties commercial for FIVE Minute Rice, the Brady Bunch’s Ann B. Davis sings and smiles her way through 30 seconds of advertising gold.
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