Caitlyn Jenner’s 1978 Wheaties Cereal Commercial

Someone the other day was talking about Caitlyn Jenner and mentioned that they thought, “she used to be an athlete or something”. I tried to explain that for a time, American was going through what could only be called Jenner-mania after Jenner won the Olympic Gold for the Decathlon in 1976. When they said that it didn’t seem like a big deal, I asked them to explain what a decathlon was, they could not. Jenner was so media-ready and probably media-savy that she was able to parlay a gold in an event that few care about into becoming a national celebrity.

One of the most important stops on that road to stardom, was the Wheaties box. Here you see that famous ad in all its seventies glory.


The Retroist

Editor/Podcaster at Retroist
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