When you have a product that taste horrible and sometimes even kind of hurts to use, you don’t run from it, you lean into it. This is exactly what Listerine has done over the years and they have done pretty well. The composition and messaging on this ad from the early 1970’s is very well done and is a great example of challenging advertising done well.
Latest posts by The Retroist (see all)
- How to take a photograph of your on-screen High Score - November 20, 2018
- Retroist Hunt the Wumpus Podcast - November 14, 2018
- The Tragic Death of Jon-Eric Hexum - November 13, 2018