The Circuit City that we would all come to know stared in 1984, a year before this commercial was released. Before that it was known as Wards. I had not heard of Circuit City until the mid Nineties and only find out about Wards a few years ago.
This nice bit of mid-Eighties advertising has a Tron/video game vibe and while it looks like they spend some money putting it together, it also feels wonderfully amateurish, which is one of my favorite combinations.
I want that boombox.
The Retroist
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