Hägar The Horrible for Skol Beer

Skol beer got its start in the early sixties and for a brief time it used the comic-strip viking, Hägar The Horrible in its advertising. In this commercial, Hägar and his wife Helga are chatting and decide that a night of drinking is just what they need. But as you might guess, their definitions of an enjoyable night of imbibing are very different. Hägar like the idea of carousing with his fellow vikings while Helga wants a classier affair.


The animation style is pretty simple, just simple black and white drawings, but the end effect is pretty decent. It makes me think that Hägar and the rest his comic pals would be pretty great spokescharacters for other brands. Then I started to try to consider a brand that could use them and my obvious answers are the Viking Range Company and Viking Cruises.


The Retroist

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