Remember when Billy Crystal thought Diet Pepsi looked and tasted…Marvelous?

I wish I had a swell catchphrase. Then all of the big money companies could pay me to show up, say my little thing and I would walk out with a wheelbarrow full of cash. In the eighties, Billy Crystal had a successful run on Saturday Night Live. One of his big characters was “Fernando”, who would often say, “You look marvelous.”

Almost immediately everyone was throwing that phrase around and Crystal even released a song about it and of course came aboard to talk about the new look of Diet Pepsi, which as you might guess, looked (and tasted) marvelous.


The Retroist

Editor/Podcaster at Retroist
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