Judith Light for Hostess Twinkies

This ad from the late eighties for Twinkies isn’t aimed at children, which is why Twinkie the Kid is nowhere to be found, but is instead tries to play on nostalgia for a childhood favorite. Judith Light of “Who’s the Boss?” fame, does a great job talking about her first Twinkie, but the real star of the commercial is the art department who put together that Twinkie she is tasting. In all my years I don’t think I have ever seen one that looked that creamy.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

Latest posts by Garry Vander Voort (see all)

Never Miss an Episode

Stay up-to-date on the latest from the Retroist Podcast. Sign up and receive email notifications when there's a new episode of the Retroist Podcast or when we launch new podcasts.
* indicates required

Leave a Reply