Wake up with the animated McDonald’s Breakfast Biscuits

This short ad ran back in 1988 and features some nice animation of anthropomorphic biscuits baking in an oven along with a snippet of the “It’s a beautiful morning” song that McDonald’s used heavily around this time. Both now, and back in 1988, this ad made me hungry for a breakfast sandwich. So it is a pretty well made ad, but that does not mean it is not flawed.

The flaw is in the logic of a living biscuit creature being able to roast and cook in a hot oven, but then when it grows feet and suddenly the very same oven burns them when they stand, instead of lay down, on the rack? This despite the fact that they are wearing sneakers? Some things just aren’t believable.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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