With 7 Up “The Chicks are Back”

I am not sure what to make of this commercial from the late 1970s for 7 Up. This too cool for school guy is wearing a leather jacket like the Fonz and talks a big game about how the “chicks” can’t resist him. I am not sure if that has to do with his attitude or because unlike all the cola-swilling squares, he drinks the “uncola”. Two things are for sure, this guy likes to hear himself talk and his leather jacket makes way too much noise.

This would be an average ad, but then at the end of it, the “chicks” turn out to be baby chickens. Which is adorable and unexpected.


Garry Vander Voort

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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