In the 1980s, Everyone Understood your Jellybean Reference

This ad for Shaw’s of San Francisco features all the sorts of gifts and nick-knacks you might give your co-workers or your Mom on Mother’s Day in 1981. What I love about the ad is the mention of the “Presidential treat”.

Ask anyone who lived through the 1980s and they will know exactly what that means. It is in reference to president Ronald Reagan’s love of Jelly Beans. How did we all come to know this? Because every comedian, sketch comedy show, talk show host, etc brought it up ALL THE TIME.

As a fan of the Jelly Bean, I am glad that it raised awareness of this sweet treat and spawned many a gourmet jelly bean business, but I could have done without the constant and tired impersonations.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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