Using deceased or retired celebrities in advertising is nothing new. They have probably been doing it since selling stuff was invented. In the late eighties, Hershey’s created a commercial that ran A LOT. It pointed out that Hershey’s was “One of the all time greats” with a repetitive jingle and imagery of American sports and entertainment icons. Included are legends like Gene Kelly, Laurel & Hardy, Muhammad Ali, Shirley Temple, Howdy Doody, Chubby Checker, The Three Stooges, Charlie Chaplin, and Betty Boop. All of whom (besides the fictional ones), probably ate a Hershey’s Chocolate Bar at some point in their lives.