I grew up in New Jersey. This is pretty far away from anything that might be considered cowboy. So anything related to country music or cowboy culture was given to me by TV. In the early 1980s, no one said successful cowboy to a young impressionable kid like me than Kenny Rogers. He was everywhere. TV, radio, film, nothing could stop Kenny and his magnificent beard.
In 1981, the Gambler took another gamble by starting his own line of Kenny Rogers’ clothing. I am not sure how much money he pulled in with this venture, but he must have moved a lot of product. When I go to thrift shops and see a rack of western wear, thumbing through it, I will often find a few garments that still have the Kenny Rogers label.