Fruit Corners Fruit Bars are Ugly and reference DEVO?


In this commercial from the mid-1980s for Fruit Corners’ Fruit Bars, they try to lean into the attractiveness of a pressed fruit bar and tell consumers what to expect when they opened one up. It is a clever direction to take, although I can’t say I ever found the Fruit Bars all that ugly. It was only after seeing this ad that I started to associate the brand with ugliness. So…good job??

The way they pitch their product might be interesting, but it is not the greatest thing in this commercial. No, for a DEVO fan like myself, the real magic happens at the 28 second mark when 3 kids dressed in DEVO-esque clothing do a robot comic bit about the bars now being easier to chew.

Are they not Fruit Bars?!


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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