They should call is Kraft Cheese & Macaroni?


I remember when this ad campaign for Kraft’s ubiquitous Mac N’ cheese started running on television. At first, I scoffed at its silliness, but then after repeated viewings and several 100 “research” meals of the stuff, I started to see what they were talking about. The cheese really was the star of the show. Why shouldn’t it get top billing?

Then one night after a feverish binge eating of Cheese and Macaroni, I had a dream. In that dream, the Macaronis of the world all spoke to me, their voices were soft and angelic. They reminded me that they were just as important as the sauce that covered them and that they should not be taken for granted because without macaroni we would all just be sipping on a bubbling cauldron of salty cheese.

When I awoke from my slumber I pledged to never take macaroni for granted and I immediately began calling it Macaroni and Cheese again. Cheese flavor is certainly one of the greatest things in the universe, but the macaroni is the hard worker who binds it all together and I think that is praiseworthy.


The Retroist

Editor/Podcaster at Retroist
The Retroist is like a BBQ on a bun without the bones. You're only human daddy. Chomp!

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